Hi Experts
I hope you can guide me with regards to one of the Hybris Marketing concepts.
Different screens provide different perspectives on “customers” but it seems these “customers” are not all the same type of entity.
- Customers can be replicated from ECC using SLT. Out of the box Hybris Marketing provides a HANA attribute view of 17 tables all from schema (SAP_CUAN_ERP) that appears to be aliased to HMD_LTR. (I assume this schema name stands for Landscape Transformation from system HMD).
- Customers can be replicated from CRM also using SLT. Out of the box Hybris Marketing provides a HANA view joining 20 or so tables to a schema SAP_CUAN_CRM. My system lacks this schema but as yet we don't have CRM replication set up so that would be the reason.
- It is possible (I’m guessing here) that Hybris Marketing carries its own native set of tables to carry customer data derived from neither CRM nor ECC.We have a schema SAPHHA which might be the native Hybris Marketing one
- Segmentation can be performed on any custom tables providing HANA views are created and suitably aliased into Hybris Marketing.
- Sentiment Engagement seems to be yet another set of tables. This can accept data from multiple sources and uses the email address as a key to unify these customers. It seems this is unrelated to the CRM and ECC customers.
As far as I can tell not all these “customers” can be accessed from the same screens.
The table below shows the types of customer and the areas of functionality. At this point I am uncertain about many of these and would appreciate being corrected where I have the wrong understanding.
Area of Functionality | Audience Discovery | Customer Value Intelligence | Social Contact Interaction | Predictive Intelligence |
Native Hybris Marketing | Yes | Yes | Yes | Yes |
ERP replicated data | Yes | Yes | | Yes |
CRM Replicated Data | Yes | Yes | | |
Custom Tables | Yes | | | |
Social Media Feeds | | | Yes | |
My next question is about the CRM and ECC data. If we have both systems which of the following scenarios are supported:
- Use SLT to bring in a feed from each of the two systems?
- Feed ECC data into CRM and then just bring a single SLT feed from CRM?
- Feed CRM data into ECC and then just bring a single SLT feed from ECC?
With regards to the sentiment engagement are the “customers” in this domain in any way linked to the ECC and CRM customers, or is this a totally independent piece of analysis?
The next concerns other new sources. I understand a client can bring in segmentation data and contact interaction data from almost any source. What about for customer value insight and some of the other functional areas. We have been told that Hybris Marketing provides a single view of the customer regardless of the source. If we wanted to bring in a third-party source could we then access it in the customer data management areas (e.g. customer engagement or margin analysis?) What are the steps required to do such an import?
There are out-of-the-box views to support predictive analytics for ECC and CRM. There is also a Banker Demo that uses runs predictive analytics over custom tables. It appears the process of building a predictive analytics over a new source is non-trivial. If we were to bring in new sources and load them to custom tables is it practical to build predictive analytics over them?
Normally basic questions of entity are addressed long before we get into detailed analysis of screen functionality. It seems I am missing a key area of knowledge. Is there a document that describes this?
Thanks
Cliff Stinson
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